Prada 96-98

London: IDEA, 2021. Second edition. Hardcover, (116)pp., 12 x 11 inches. 

Fine. Like new in publisher's shrink wrap. 

This book documents Glen Luchford's iconic campaigns shot for Prada from 1996 to 1998, featuring Amber Valletta, Willem Dafoe and Joaquin Phoenix, reproduced in their entirety and discussed at length in the book's text; a transcript of a conversation between Luchford and Lou Stoppard. 

“I see them as cinematic but I wasn’t creating narratives. I just had films in my head and scenes that always stuck with me, and I wanted to find a way to recreate them in a fashion context - it was nothing more complex or intellectual than that, it was pretty simplistic actually.” Glen Luchford.

Includes sewn in inserts on Chromolux paper; these mini booklets present contact sheets, lighting tests, alternate takes and location shots. Designed by Ezra Petronio.