Isola Press, 2024. Hardcover, 304pp., 9 x 11.8 inches
New
Mountain Style tells the story of how, in the 1960s and '70s, a small group of climbers began making the products they needed but couldn't buy, setting the ball rolling for four decades of technical innovation. They sowed the seeds for global brands and set the template for what we all wear in the outdoors – inadvertently creating style classics along the way. In the 1980s and ‘90s, outdoor clothing entered the mainstream, appearing on football terraces and in city streets, on its way to the ubiquity it enjoys today.
The book features stunning new studio shots of vintage clothing, period adverts, brochures and photos, plus interviews with clothing designers, mountaineers and those at the birth of the brands. It brings together amazing images and deep research to tell a cultural history of the passion for the outdoors in the UK.
ISBN: 9781739126759
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