Praeger, New York, 1970. First US Edition. Hardcover with Dust Jacket. 76pp., 9 x 10.75 inches
Near Fine with only minor rubbing, slight bump to the crown and a small .5 cm chip to the lower portion of the jacket. Decorated glazed paper covered boards are very bright and sharp with a crisp interior.
Published simultaneously in the U.K. by Studio Vista, heavily illustrated throughout with two fold out pages. Features examples of sign standardization, beautifully designed by the authors and printed in the Netherlands by Drukkerij Reclame N.V.
From the introduction by Crosby/Fletcher/Forbes:
“This book illustrates and describes a simple basic system for designing, constructing and displaying signs, together with examples of schemes which have been produced by leading international designers.
The Manual includes sections on sign classification, positioning and standardization, layout, and production. One unique and invaluable feature is a chart (based on a sans-serif alphabet) that provides the proportional letter-spacing relationship of every letter of the alphabet, worked out with an accuracy that makes it impossible to go wrong in relating one letter to another.”
Included with this copy is a 6.5 x 6.5 inch print on glossy paper featuring an image of two figures in a wrestling position, taken from the second fold-out page of the book. Provenance unknown but printing technique indicates it to be vintage.